Inside Rome: a local’s guide to the Italian capital

From prime neighbourhoods to historic residences, explore the refined lifestyle and international appeal of Rome

Ellie Pryor

06 August 2026

2 mins read

Inside Rome: a local’s guide to the Italian capital — Aerial view of Rome © Nico De Pasquale Photography

Buyers are drawn to Rome for reasons that go beyond a simple property purchase. Often described as an open-air museum, the city blends its extraordinary heritage with an increasingly international outlook, offering a sophisticated and highly considered lifestyle.

Here, Veronica Sagliaschi, CEO of Knight Frank’s partner in the city, ReLiving, shares how best to experience the Italian capital’s refined way of life, along with insights into its most desirable neighbourhoods.

How would you describe the lifestyle and community to someone discovering Rome for the first time?

Rome is where ancient history and modern living coexist, with daily life shaped by culture, cuisine and a strong sense of community. The city offers a highly distinctive lifestyle, where Renaissance palazzi, private gardens and Baroque fountains form part of the everyday setting. For residents, it combines the cultural depth of a world capital with a level of intimacy and character that larger metropolises rarely provide. In its most prestigious neighbourhoods, the atmosphere is both international and established, while remaining closely tied to Italian traditions, craftsmanship and a considered way of living.

One of Rome’s defining qualities is its ability to absorb change without losing its identity. The historic centre is tightly protected by preservation laws, ensuring that its architectural fabric, grand palazzi, quieter courtyards and historic façades, remains largely intact. At the same time, there has been a steady evolution in neighbourhoods such as Prati, Testaccio and Trastevere, where independent restaurants, design studios and boutique hotels have introduced new energy.

What traditions and culture truly capture local life?

Rome’s cultural life extends beyond its landmarks. A more discreet network of private members’ clubs, historic institutions and a well-established fine dining scene adds another layer to the city. Luxury retail is centred on Via Condotti and Via Borgognona, while restaurants such as La Pergola, Il Pagliaccio and Acquolina define the upper end of the market. Private art collections, historic churches and aristocratic palazzi regularly host events and exhibitions, contributing to a varied and active cultural calendar.

Which neighbourhoods are most sought after in the city?

The city’s most sought-after residential areas are concentrated in a handful of truly prestigious locations. Parioli remains one of Rome’s most established neighbourhoods, known for its tree-lined streets, embassies and mix of villas and apartment buildings. Prati, near the Vatican, offers wide avenues and Liberty-style architecture. Within the historic centre, particularly around Via Giulia, Piazza Navona, Campo Marzio and the Pantheon, properties are among the most prestigious and limited in supply. Aventino provides a quieter setting with villas, gardens and elevated views, while the Appia Antica offers larger, more private estates surrounded by the ancient Roman countryside.

Why are international buyers drawn to Rome?

Rome’s prime property market is defined by scarcity, heritage and long-term appeal. The supply of exceptional historic properties is limited, and planning restrictions ensure this will remain the case. Buyers are often motivated by more than investment, seeking a property that represents both a lifestyle and long-term value. International demand remains strong, particularly from American, British, Middle Eastern and Northern European buyers, many of whom are looking for a primary European residence or a second home. Meanwhile, pricing compared with other European capitals, combined with Italy’s favourable tax regime for new residents, continues to support Rome’s appeal among high-net-worth individuals.