What you need to know: Alpine Homes Sentiment Survey 2023
Discover the key insights into occupant and buyer behaviours in the Alpine property market this year with the 2023 sentiment survey.
2 minutes to read
This article forms part of the Ski Property Report 2024 series giving insight into the latest market trends, property data and investment volumes across key ski locations.
Our second annual Alpine Homes Sentiment Survey represents the views of over 320 of Knight Frank clients, located across 34 countries and territories.
Respondents include existing homeowners, prospective purchasers and those simply with a passion for the mountains. The Sentiment Survey was conducted between 1st and 17th September 2023.
Key Findings from the survey
1. Buyer motivations are diverging
Both the proportion of buyers wanting a base purely for skiing and those just wanting a base to enjoy the mountains has increased year-on-year.
Alps buying motivation
Alps primary use
2. Energy efficiency key issue
The survey found that 78% of respondents say the energy efficiency of a home is important or very important to them, yet only 28% would be willing to pay a premium for such a home.
3. Digital nomads
There were 54 % of respondents that say they either do, or would consider, working from their home in the Alps for longer periods given they now work remotely on a more frequent basis.
4. Top priorities for a ski property
Mountain views, fast broadband and outdoor space are the top three property preferences amongst buyers.
5. Price expectations rising
There are 60% of survey respondents that expect the price of an Alpine property to rise in the next 12 months.
6. Majority looking for second home
There are 52% of respondents seeking a second home that they plan to rent out, up from 48% last year.
7. Budgets have been impacted
The cost-of-living crisis is having an impact, 39% of prospective buyers say this has impacted the budget they will allocate to an Alpine home.
8. Journey time influencing resort choice
More buyers (68%) are willing to travel between 1.5 and 3 hours from the airport to the resort, up from 31% last year.
9. Prospective buyers
Of the survey respondents that are looking to buy, 61% are setting their sights on France or Switzerland.
10. Cost of borrowing concerns buyers
Of those surveyed, 52% are concerned about rising interest rates.
Discover more
Download The Ski Property Report 2024 now and visit page six for the full results of the survey, or visit the Ski Property Report Hub for more market insights, price trends, buyer sentiment and more.