What does Liz Truss mean for the prime London property market?

August 2022 PCL sales index: 5480.7 August 2022 POL sales index: 276.4
Written By:
Tom Bill, Knight Frank
2 minutes to read

How the new government tackles the economic challenges facing the country will shed light on what Liz Truss could mean for the wider UK housing market, as we recently explored here.

There are also indirect repercussions for the property market in London’s prime postcodes from what the government says and does in the coming weeks.

The first point to make is one of tone rather than substance. Truss ruled out a windfall tax on energy companies at her first Prime Minister’s Questions. Encouraging inwards investment is clearly a key plank of the government’s economic policy and proposed corporation tax rises will also be scrapped.

That sends an apparently benign message to the rest of the world about the merits of investing in London, including its property market.

A support package designed to help households and businesses survive spiralling energy costs will also have repercussions. It will help mainstream property markets more directly by keeping energy bills in check, but it will also reverberate up house-buying chains by holding existing deals together and boosting affordability.

The risk the country faces, however, is monetary and fiscal policy pulling in different directions – assuming Andrew Bailey remains in place.

The Conservative government is already effectively in pre-election mode and if tax giveaways stoke inflation, the Bank of England may be forced to raise rates faster, which would hurt demand by making mortgages more expensive.

On the other hand, if financial markets are unconvinced by the Truss approach and worried by the UK’s growing debt pile, there would be downwards pressure on the pound, which would have a shock absorber effect for the prime market in London.

As the pound reaches new lows against the dollar and pegged currencies, discounts are widening and tempting buyers – a theme we will explore more on Monday.

The final piece of the puzzle is rising rates. As they continue to increase, this will act as a drag on demand although to a smaller extent in prime London postcodes due to higher levels of housing equity and affluence.

In summary, a short-term boost appears likely from a government already in pre-election giveaway mode. However, there are longer term economic risks from a bout of short-term fiscal largesse.

Average prices in prime central London rose 2.8% in the year to August, unchanged on the figure in July. In prime outer London, a 5.2% rise also matched the previous month.

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