The traditional design trends shaping a new generation of homes

The quintessential English country house continues to hold an undeniable and enduring allure, its charming architecture, inviting interiors and timeless elegance capturing the imagination across generations. Today, the dream of an idyllic countryside retreat is increasingly coupled with a growing desire for modern comfort and a rising demand for sustainable and energy efficient homes. 

This marriage of heritage and innovation lies at the heart of the philosophy of developers such as Westbourne Homes. Its thoughtfully designed properties across the Home Counties combine the best of contemporary living with a deep respect for traditional craftsmanship and classic design, offering homeowners the charm of the past with the convenience of the present. 

“Purchasers often prefer traditional designs in new builds because they combine modern functionality with classic aesthetics, offering a timeless appeal and sense of character. Features such as high ceilings, arched doorways and decorative details evoke a sense of history and sophistication, which can be a strong selling point for buyers who appreciate a more classic style,” says Laura Hackney, a Partner and Department Head in Knight Frank’s South East New Homes team. “Many of these traditional elements, when incorporated into new homes, are paired with modern energy-efficient systems and contemporary amenities, striking the perfect balance between heritage charm and present-day practicality.”

The appeal is clear. Take Beechwood Manor, a grand manor comprising five luxurious apartments that blends in with the architecture of the historic market town of Henley-on-Thames and its surrounding countryside. Residents will enjoy bespoke kitchens by Charles Yorke, featuring hand-painted cabinetry paired with high-end integrated appliances and a Quooker boiling water tap in a striking brass finish. In the principal bathroom, a freestanding bath evokes a subtle period charm, complemented by traditional marble tiling and mosaic shower floors.

“In a fast-paced, ever-changing world, many homeowners are gravitating toward design that feels grounded and enduring – styles that evoke comfort and quality,” explains Lucy Clifton, Head of Sales and Marketing at Westbourne Homes. “Our team is particularly inspired by Georgian and early 20th-century Arts and Crafts architecture, as well as elements of classic English country house style. These styles also translate beautifully into contemporary living, offering visual richness without feeling overworked or trend-led. Westbourne Homes draws on these influences not to replicate the past, but to reinterpret their essence in a way that feels relevant today.”

But the focus on heritage goes beyond aesthetics. In rural settings the historical context of a location is critical, a priority also reflected in the government’s National Planning Policy Framework, which underscores the importance of reflecting local identity. “The setting and location of a development play a fundamental role in shaping our design approach,” she says. “Westbourne Homes believes that each home should feel intrinsically connected to its surroundings, and not only in terms of architecture and materials, but also in how it functions and flows. Our team takes great care to ensure our designs reflect the character of the local area, enhancing it rather than overpowering it.”

Charleston Place in the nearby village of Shiplake is another case in point. This development comprises five detached houses, two semi-detached properties and a terrace of four, all set within spacious landscaped grounds, with its careful selection of materials throughout creating a seamless transition from outside in. 

It’s the attention to detail that makes all the difference. “Natural oak wood flooring instantly brings warmth and a sense of authenticity to a space, creating a grounded, welcoming feel that synthetic alternatives can’t replicate. Similarly, hand-painted cabinetry adds softness and depth to kitchens while also conveying craftsmanship and individuality,” she says.  

Yet these homes are more than just beautiful. History shows that the best homes of every era were designed not only for visual appeal but also for comfort and longevity. By continuing in this tradition, developers can create homes that meet modern needs without sacrificing charm. “Westbourne Homes incorporates classic elements like shaker cabinetry, heritage palettes and natural materials while ensuring our homes meet the demands of today’s lifestyles through smart layouts, integrated technology and energy-efficient construction,” she adds. “By using durable, responsibly sourced materials and designing for natural light, thermal comfort and longevity, our team creates homes that are practical, sustainable and built to stand the test of time.”

For further information, please contact Knight Frank’s New Homes team.