Global Branded Residences – what opportunities are available in growing market?
Liam Bailey talks with James Price from Four Seasons Hotels and Resorts about what's driving demand, how brands are working with developers and which markets are set for the most explosive growth.
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This year’s Global Branded Residences Report confirms a market enjoying sustained growth despite significant recent economic turmoil.
While global real estate markets are feeling the pinch from higher interest rates, the Branded Residences market is enjoying something of an upswing, with 12% growth per year globally each year up to 2026.
Liam Bailey, global head of research, unpacks the latest data with The Four Season's James Price to explore the areas of opportunity in Branded Residences.
Despite the sector facing growing challenges as it matures, substantial opportunities will remain for developers and operators.
The clearest feedback from the survey in the report shows the depth and breadth of opportunities. The contributors point to growth potential in Asia, particularly in cities such as Hong Kong and Singapore; in Europe, with a focus on the UK, Portugal, Turkey, France, Italy, and Greece; in the Middle East, where Dubai and Saudi Arabia are the stand outs; and the Americas, including the US, the Caribbean and Mexico.
As the sector matures and competition rises there is an expectation that those developers that can deliver best-in-class schemes with a relentless focus on the quality of the real estate, facilities, service, and design will outperform.
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