_A life of luxury: The world's best branded residences

With demand for branded residences increasing, we look at 7 of the world's best to keep your eye on in 2023.

January 18, 2023

Demand for branded residences - luxury homes that combine the benefits of new developments with an upscale hotel or resort - is surging, new research by Knight Frank reveals.

Our latest New York Insight report shows demand for these homes from high-net-worth individuals is strengthening, with 1 in 3 international buyers from our Global Buyer Survey willing to pay a premium for these properties.

It’s easy to see why. Along with amenities and services on a par with a 5 star hotel, in these uncertain times branded residences are easier to purchase compared to potentially disruptive property chains. Plus, the homes offer the latest technology, energy efficiency, state of the art security and can be designed to suit your tastes.

Here, we take a look across the globe at the best-in-class branded homes to discover in 2023…

The Towers of The Waldorf Astoria, Manhattan, New York

Prices from: $1,800,000

Step through the doors of Waldorf Astoria New York and you immediately enter a world of legend and style.

The landmark hotel has been an icon since it re-opened on Park Avenue in 1931 as New York’s largest and tallest hotel, a beacon of Midtown glamour which has welcomed the likes of Queen Elizabeth II, Frank Sinatra, Marilyn Monroe, Elizabeth Taylor, Cole Porter and Barack Obama through its doors.

After an extensive remodel, the iconic building has entered a new phase with 375 branded residences, ranging from chic studios to opulent 4 bedroom apartments, penthouses and marquee homes with private outdoor space.

Residents have their own private entrance and lifts, and once inside, the homes have a timeless and contemporary feel with the highest grade materials thanks to renowned French designer Jean-Louis Denoit.

Residents will also have their own dedicated concierge team and access to all the hotel’s facilities, which extends to over 50,000 sq ft of leisure and wellness amenities.

The Sky Residences at One Bishopsgate Plaza - Pan Pacific London

Price Range Of: £1,300,000 - £4,750,000

The Sky Residences is the first tower development in London to blend private apartments and a 5 star hotel. Located in the heart of The City, One Bishopsgate Plaza comprises 160, 1 to 3 bedroom apartments on levels 21 to 41, above the world-renowned Pan Pacific Hotel.

These are true luxury homes in the sky. As well as jaw-dropping views of London, the development offers world class wellbeing amenities, including an indoor lap pool and gym with the most advanced facilities of any hotel gym in the UK.

Meanwhile, the Pan Pacific’s famed Singaporean hospitality extends into your home. Whether it’s a light meal after a busy day, a butler to assist with hosting guests, or getting your outfit pressed for a morning meeting, the team at One Bishopsgate Plaza can help. Read more about what life is like inside The Sky Residences here.

The OWO, Whitehall, London

Prices from: £3,950,000

The OWO is a landmark Grade II*-listed Edwardian baroque building situated in the heart of London on Whitehall, opposite Horse Guards. Formerly home to the Ministry of Defence, the building was once the office of great statesmen such as Winston Churchill and Lord Haldane and was the inspiration for writer Ian Fleming for his James Bond 007 spy stories.

Residents in the 85 branded residences (up to 5 bedrooms), built in partnership with the world-class Raffles hotel, can enjoy 11 on-site restaurants and bars, 30,000 sq ft of dedicated residents-only spaces, a private landscaped garden, a destination spa, a 20-metre swimming pool and 24-hour security and concierge.

Crown Residences, One Barangaroo, Sydney

Prices from: AUD $10,500,000

Crown Residences at One Barangaroo is a limited collection of 76 private residences that have been designed not just to frame the views of Sydney Harbour’s icons, but to stand alongside them as a defining landmark of this beautiful city.

Each residence has access to the unrivalled service and amenities of the impeccable Crown Towers Sydney Hotel that sits below. Services include 24-hour hotel-style concierge, a private entrance, 3 destination controlled lifts, valet parking, in-room dining, housekeeping and priority access to the 14 bars and restaurants located within the building.

The Whiteley, Queensway, London

Prices from: £1,500,000

At the heart of The Whiteley, the centrepiece of the redevelopment of Queensway, will be 139 unique residences and the UK’s first Six Senses Hotel, a brand renowned for its dedication to wellness and sustainability.

The residences have been created as an extension of the hotel experience, combining timeless parquet wood flooring with luscious planting and modern finishes. Conveniently, each residence is fully furnished, with secure storage available for all personal items.

The development will provide residents with exclusive spaces, services and experiences, including a library, club room, a music room, children’s play area, underground parking, all-day dining restaurant, spa with 12 treatment and consultation rooms, 20-metre indoor swimming pool, and a gym and relaxation room.

Six Senses, Palm Jumeirah, Dubai

Price on Application

Six Senses has launched its first UAE hotel and branded residences to Dubai’s property market, with 162 branded residences stretching along a private beach on the Western Crescent of Palm Jumeirah island.

The development will spread across an area of 1.2 million square feet offering unrivalled living standards in a tranquil beachfront location, maximising panoramic sea and Dubai skyline views.

The Mandarin Oriental, Fifth Avenue, New York

Prices from: $2,500,000

The Mandarin Oriental Residences on Fifth Avenue offer turnkey, fully furnished residences with legendary services and amenities from the Mandarin Oriental Hotel Group, with private dining by Michelin-starred Chef Daniel Boulud.

Located on Manhattan’s most iconic street, the 29-storey historic conversion - once the headquarters of fashion house Gucci - is surrounded by renowned luxury retail, fine dining, and cultural landmarks, with Central Park a short stroll away.

Luxury services include a private butler, housekeeping, personal training, dog walking, hand-delivered mail and a personal chef and bartender.

Amenities include a residents-only restaurant with sweeping views, a rooftop pool, spa and fitness centre and a yoga studio.

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