_Top 8 reasons to invest in St Tropez

There are so many reasons to explore St Tropez for investment opportunities. Here, we’ve selected our top 8. One big reason is that we’re delighted to be cementing our presence in the region with a new office in St Tropez. That enables us to partner with you even better and support you through your South of France property journey.

1. Its rich history

The village is said to be named after a Roman officer who landed there from Genoa in the year 68. As you look around the area, you’ll see buildings that date back to 15th and 16th century. The cobbled streets are steeped in history and so many interesting stories.

In the late 19th and early 20th centuries, St Tropez drew creatives to its glistening shores. It’s no longer the same quiet fishing village, but it still attracts interesting people and their stories.

2. The chic glamour

In more recent history, the 1950s, St Tropez became synonymous with jet-setting celebrities and glamourous VIPs. This was thanks largely to Brigitte Bardot filming her legendary film, And God Created Woman, in St Tropez. Celebrities have flocked to the coastal resort ever since.

As our local expert, Jack Harris, notes “St Tropez has a unique chic lifestyle that positions itself as a go-to location for those looking for timeless glamour and French charm.”

3. Its French Riviera location

St Tropez may be the most well-known destination, but it’s not the only option in the region. You’ll find amazing white, sandy beaches in nearby Ramatuelle for example. Then there are great hiking trails and rolling countryside to explore. Don’t forget the must-visit local vineyards too.

We’ve been operating in this area for many years and we have an extensive network of regional experts. If you’d like to know more about the area, please do contact our team

4. Its superb sailing

Each September St Tropez hosts the world-renowned sailing regatta, Les Voiles de St Tropez. It’s a firm fixture on the yachting calendar. But sailing is always a firm fixture in St Tropez.

The charming harbour is home to vessels from super yachts to fishing boats. Setting sail on the glistening Mediterranean with the beautiful backdrop of the historic village is something super special.

5. Its eco beach clubs

St Tropez’ beaches have been legendary for decades, hosting VIP guests from around the globe. But in recent years, we’ve seen a shift in its beach clubs in particular.

There’s an increasing move towards more sustainable, eco resorts. Their focus is on health, wellbeing and provenance. Think spas, yoga and fresh juices rather than Champagne and all-night parties. Expect décor in sustainable wood and natural fabrics, with biophilia top of mind.

6. Futureproofing

Jack Harris says, "International jet-setters now have such a broad choice of destinations to visit, and St Tropez is acting to ensure it remains at the top of the list now and in the future."

This evolution of its hospitality offering is just one way in which St Tropez business owners and locals are adapting its provision for future generations. The town has pledged a commitment to do everything possible to secure a better future.

Provenance is a strong theme, with local food and drink increasing in prominence. More resorts are set up to promote tranquility and downtime. The sailing community is working towards climate positive action.

7. Its fantastic properties

St Tropez and the wider Cote d’Azur region has so much to offer, including some exceptional properties. Whether you’re looking for a contemporary, waterfront villa, a secluded family home or a bolt-hole by the beach, our Knight Frank experts are on hand to help with your search. Take a look at these properties for sale.

Recently renovated family home close to the St Tropez peninsula beaches

8. Our new office

We’re delighted to be cementing our presence in this area. As Jack Harris, Knight Frank Partner within the International Residential team says,
“The opening of our latest office in the heart of St Tropez is another strategic step to ensure that we’re able to fully service our customers and clients.

Having always operated on the St Tropez peninsula via our offices in Grimaud, and more recently, in Ramatuelle, our new opening in St Tropez will firmly place us as a key operator in the region. Our office in St Tropez complements our existing seven offices across the French Riviera.”

Our office is located in the heart of St Tropez and next to the famous market square, Place des Lices. We’ll be open and ready to accept those looking to buy or sell in Ramatuelle, Gassin, St Tropez, and la Croix Valmer.

Please get in touch with Jack Harris to discover our coverage of the French Riviera and to discuss any property interests in St Tropez and its surrounds.

Our Prime France Report 2022 will be available soon. You’ll find expert insights into the country, market trends and its incredible properties.

You may have noticed something about the name Knight Frank. The second of those two words in particular. Frank. As your partners in property, we provide frank advice. Whether it’s buying, selling, renting - and everything in between – you can ask us anything.