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_Riding the wave

For the Louis Vuitton America’s Cup World Series, the luxury goods firm is launching a menswear collection, perfect for the surf and shore.
May 02, 2017

Since 1983, Louis Vuitton has hosted yachting competitions for challengers of the America’s Cup to select qualifiers for the advanced stages. This initial round is known today as the Louis Vuitton America’s Cup World Series and it has been completed for this year.

However the next stage, the Louis Vuitton America’s Cup Qualifiers, will begin in Bermuda in May and the top challenger will go on to meet defending champions, Oracle Team USA, in the 35th America’s Cup Match. Presented by Louis Vuitton, this round also takes place in Bermuda and commences on 17th June.

To mark the occasion, the French luxury goods firm has designed a collection of elegant men’s casual-wear inspired by the competition. Chunky knitwear, outerwear, cargo shorts and polos come in the appropriate navy and white with highlights of impactful yellow and Gaston red and blue.

Graphic prints add a sporty tone, while the house’s famous Damier check features on a number of pieces including a hooded windbreaker, crewneck shirt, padded gilet and active shorts as well as on a selection of travel bags.