France vs Switzerland at a glance
Two countries, two lifestyles, one Alps
3 minutes to read
Why France?
Alpine charm meets accessible investment
Roddy Aris explains why the French Alps remain a magnet for international buyers – from legendary ski slopes to summer hiking trails, they offer unmatched choice, culture and value.
What’s the biggest draw for international buyers choosing the French Alps over Switzerland?
Choice. Buyers have unrestricted access to properties across the market, a freedom not available in Switzerland due to stricter regulations. Whether seeking a ski-in chalet, a modern apartment or a mountain estate, France offers flexibility for every lifestyle and budget.
How much value can buyers expect per sq m compared with the other side of the border?
Prices in prime ski resorts are broadly similar, but France excels in new-build quality. Modern, energy- efficient properties provide excellent value for money, making France the European leader in alpine construction.
Which resorts are up-and-coming in terms of investment potential?
Argentière in the Chamonix Mont Blanc valley is a standout. At €12,000 per sq m, it is competitively priced and set to benefit from the new Renzo Piano-designed lift at Les Grands Montets, enhancing both accessibility and investment appeal.
How strong is the rental market today, and who’s driving demand?
Our partner rental portfolios are typically fully booked during key winter weeks. Mid-altitude resorts such as Chamonix, Megève and Morzine also attract summer visitors, though rental rates are slightly lower. Strong winter occupancy and lifestyle appeal make these resorts excellent choices for investors.
If you had to sum up the French Alps’ advantage, what would it be?
Choice. Unrivalled variety, flexibility, and lifestyle options define the French alpine experience.
Why Switzerland?
Prestige at altitude – exclusive year-round living
Alex Koch de Gooreynd highlights the discreet allure of Switzerland’s resorts – exclusive, enduring in value and the ultimate expression of alpine luxury.
Why does Switzerland command such a price premium in alpine property?
Limited supply and steady demand. The 20% cap on second homes, introduced 15 years ago, restricts new stock entering the market. This, combined with strong local and international demand, has driven prices higher, particularly in sought- after resorts.
How do ownership restrictions impact international buyers?
The 200 sq m rule can frustrate buyers seeking large family homes. Some resorts allow divided chalets or commercial licences, letting multiple family members acquire units separately. These solutions exist but are becoming increasingly rare, making expert guidance essential.
Which resort offers the best balance between prestige and year-round lifestyle?
Year-round communities matter. Resorts with private schools often indicate vibrant off-seasons, with a lively mix of families and residents. Verbier, Crans-Montana, Gstaad and Villars-sur-Ollon each offer distinct lifestyles, all benefitting from active communities throughout the year.
What type of buyer is choosing Switzerland today vs 10 years ago?
Demand has shifted toward healthy outdoor lifestyles, accelerated by the pandemic. Many international clients now consider full-time mountain living. While tax advantages remain appealing, stability, infrastructure quality and accessibility are now decisive factors.
What’s the single biggest misconception about buying in the Swiss Alps?
Many assume restrictions make purchasing impossible. In reality, practical solutions exist, such as divided chalets or commercial licences. With the right expert advice, buyers can navigate the rules and find suitable properties.
