Rental tenants are more attracted by energy efficient homes because they have lower gas and electricity bills, according to the National Landlords Association (NLA).
Landlords who take steps to improve the energy efficiency of their properties will therefore benefit from higher tenant demand, the organisation claims.
This suggestion comes ahead of the introduction of Energy Performance Certificates (EPCs) for rented homes in October.
Buy-to-let landlords could be hit with large fines if they fail to obtain an EPC for each of their properties, the NLA warns.
Complying with the new legislation will not only ensure that fines are avoided but will also make properties more appealing to potential tenants if energy saving measures are adopted.
"Although climate change may not always be a landlord's first thought, an energy efficient property with lower fuel bills will be more attractive to cash-strapped renters," says the NLA.
According to the Energy Saving Trust, insulating a home is one of the most effective ways to improve its energy efficiency rating.
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