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_Italy Prime Market Update

Amy Redfern, from Knight Frank’s Italian desk, shares her insights on Italy’s prime residential markets.

April 18, 2018


_Italy Prime Market Update

Amy Redfern, from Knight Frank’s Italian desk, shares her insights on Italy’s prime residential markets.

by Kate Everett-Allen
April 18, 2018

How is the market performing? 

The first quarter of 2018 has brought with it encouraging signs following a muted 2017. Super-prime sales (€10m+) have increased significantly and this is expected to filter down to lower price bands in the coming year.

In Italy, homeowners have displayed a reluctance to acknowledge the reality of softening prices over the last decade, which has boosted stock levels and drawn out the market’s recovery.

Despite this, Knight Frank’s Italian Prime Residential Index confirms that the rate of luxury price declines is now bottoming out with Liguria, Chianti and Milan registering positive price growth in 2017.

Our enquiry numbers for Italian homes, up 133% in 2017 year-on-year, suggests any uncertainty on the political or economic stage – the general election, banking crisis and Brexit negotiations – have not influenced buyers’ decision-making.

The only notable impact has been at the very top end of the market where wealthy buyers, although still active, have reduced their budgets to mitigate risk and currency exposure. 

Who’s buying in Italy? 

The lifestyle on offer in Italy remains the primary motivation for most international buyers. A second home located within a short flight of their primary residence, which offers strong rental prospects and the promise of a good climate, culture, and landscape acts as a strong pull for many buyers. Northern Europeans are active, particularly those from within the Eurozone who have been able to take advantage of moderating prices without being penalised by any currency shift.

"The love affair with all things Italian continues for many Americans. In the three months to March 2018, online property viewings by prospective buyers in the US accounted for 11% of all searches on Knight Frank’s website."

Of note is the uptick in interest from Australia and New Zealand. Many applicants are semi-retired couples with children working in Europe seeking a long-term summer base to use for family get-togethers. City apartments in Florence and Rome are popular; particularly those easy to maintain as well as lock up and leave. 

Where are the hotspots? 

Italy’s cities are en vogue. Florence, Rome and Lucca currently account for around 40% of our enquiries. Tuscany, the embodiment of Italian charm, remains high on many wish lists, along with the Northern Lakes. Waterfront homes (Portofino and Costa Smeralda in Sardinia) saw an uptick in demand in 2017, with the super-prime market notably active. 

What type of property is in greatest demand? 

The type of property is dependent on the city or region. In Italy’s cities, international buyers are seeking two or three-bedroom apartments in central locations but critically these must be finished to a very high specification, in a prime location and a ‘hassle-free’ purchase requiring no additional work.

"In Venice and the Northern Lakes, those buyers with deep enough pockets want direct canal or lake frontage to maximise their investment, both from a lifestyle and rental perspective"

Finally, in rural parts, a stone-built farmhouse with a few hectares, an attractive pool and rural views of vineyards and olive groves appeals to family buyers seeking the full Tuscan experience. 

What’s your outlook for 2018? 

Opportunities abound. Buyers are arguably facing the best quality stock for some years and where prices have plateaued we expect the market to gain traction as inventories diminish. Currency matters.

Where UK vendors are looking to return home we are seeing a greater flexibility on price as the recent strengthening of the pound provides them with some room for manoeuvre. Ease of access. Northern Italy is appealing to buyers keen to explore Switzerland and France, either for ski breaks, outdoor pursuits or for cultural reasons. 

Read the full report here

For further information please contact Amy Redfern, Senior Negotiator, Italian desk 

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